Maternity support for UnitedHealthcare Community Plan members

Our programs provide UnitedHealthcare Community Plan members with education, resources and individualized support to help members focus on a healthy pregnancy and birth. These programs are available to members at no extra cost. Health care professionals and members who participate in the programs also have incentives available to them.

The earlier in the pregnancy we can connect members with the resources and programs they can use, the more time the member has to develop healthy behaviors and get the preventive care they need.

Maternity support programs

As a health care professional, you play an important role in early identification. That’s why we’ve designed these programs to encourage behaviors that can help improve the overall health for expectant mothers, new mothers and their newborns.

  • Healthy First Steps™ (HFS) is a program for expectant mothers that includes access to resources and educational opportunities, and provides care management support from a multidisciplinary team to help address medical, social and behavioral needs
  • Healthy First Steps rewards may be available to members when they go to their scheduled doctor appointments. These rewards are available in most states. Members can check their eligibility and get health tips and other resources at
  • text4baby offers text message reminders to pregnant and new mothers about upcoming appointments along with quizzes, health and safety tips. Members can visit for more information.

Start by submitting the notification of pregnancy form

You can help us identify and connect with pregnant members by filling out and submitting your state’s notification of pregnancy form. Use the Care Conductor and Notification of Pregnancy tool in the UnitedHealthcare Provider Portal.

Completing the notification of pregnancy form serves as one of the key sources of pregnancy identification and helps us to connect our pregnancy population with our Maternity Support Programs. These programs can also support your plans of care and help you address open care opportunities to meet quality care standards.

Learn more

For more information about submitting the notification of pregnancy form, take our short Care Conductor and Notification of Pregnancy Tool self-paced course.

If you need a fax alternative, locate your state-specific form below and fax the completed form to us at 877-353-6913.

Alternative fax solution needed – find your state’s notification of pregnancy form

Health care professional incentive opportunities*

We offer an incentive for health care professionals in certain states.* Health care professionals in states with an incentive program may be eligible for an incentive when they submit the notification of pregnancy form to us.

*Denotes available incentive

The notification of pregnancy care provider incentive programs are available in specified states. For additional information about these incentives and any requirements, please contact your clinical practice consultant. Incentive amount may change at any time.